UX Design Services

User-centric design for websites, apps and other digital product enhancements.

Many companies are investing in UX design now more than ever as a way to compete. Recent reports indicate companies are seeing triple-digit returns on their UX investments, and the industry is expected to more than double by the year 2030.

Turnkey Solution

We provide UX design services to companies looking for:

    • Managed UX design services

    • Design support during digital innovation projects

    • Resourcing for gaps in skillsets among internal teams

From discovery and creative design to dev make-ready and post-launch support, our data-driven strategies help companies achieve business goals through UX enhancements.

Accessibility and UX Design

Accessible website design refers to designing and developing websites in a way that ensures equal access and usability for individuals with disabilities. It involves considering the needs and abilities of users with various disabilities and providing design elements and features that accommodate their requirements.

When undertaking a project that entails UX design and aims to adhere to ADA and WCAG guidelines, the following three considerations are crucial:

    1. Inclusive User Experience: The user experience (UX) design should prioritize inclusivity, providing a seamless experience for all users. Visual impairments, hearing impairments, motor disabilities and cognitive impairments are a few examples of differing abilities that may present barriers for people who are trying to access a website. Using clear and consistent navigation, intuitive and accessible interactive elements and providing sufficient feedback for user actions can enhance the overall user experience.
    2. Responsive and Flexible Design: The design should be responsive and flexible, adapting to different devices, screen sizes and assistive technologies. This ensures that users can access and interact with the website effectively on various platforms, including desktops, tablets and mobile devices. Testing the website with assistive technologies such as screen readers or alternative input devices can help identify any usability issues.
    3. Accessibility Compliance: The design should align with the accessibility guidelines set by ADA and WCAG, organizations whose missions are to establish and make clear international and country-specific standards and requirements. Semantic markup, well-organized heading structures and proper use of ARIA (Accessible Rich Internet Applications) attributes are a few examples that illustrate the importance of investing in a UX team with knowledge of and experience with accessibility for individuals using assistive technologies.

By focusing on an inclusive user experience, employing a responsive and flexible design approach and ensuring adherence to accessibility guidelines, CX and DX leaders can ensure websites are accessible to all users. This not only promotes inclusivity and equality but also helps businesses reach a wider audience and improve the overall user satisfaction and engagement on their websites.

Benefits of UX Design

The top three benefits of UX design include:

    1. Saves on development costs
    2. Gives equal access to all users
    3. Positive KPIs

First, by investing in UX design upfront, businesses can save on development costs in the long run. A well-designed user experience helps identify and address usability issues early in the design process, reducing the need for costly redesigns or fixes later on.

Secondly, UX design ensures equal access for all users while preventing potential legal issues. By adhering to accessibility guidelines, businesses can reach a wider audience and provide a seamless experience to users with disabilities.

Lastly, UX design contributes to positive KPIs such as increased conversions, improved user engagement and enhanced customer satisfaction. A well-crafted user experience leads to higher customer retention, better user interactions and ultimately drives business success.

How is UX design different than traditional design?

UX design, or user experience design, refers to the process of designing digital products, websites or apps with a focus on enhancing the overall experience and satisfaction of the users. It involves creating intuitive and user-friendly interfaces, seamless navigation and enjoyable interactions with the goal of solving a business problem.

UX design services focus on designing user-centric experiences. User-centric design has been shown to be more effective in a number of ways:

    • Allows for greater understanding of customer needs

    • Increased user satisfaction

    • Increased retention rates

    • Positive word-of-mouth referrals

    • Increased repeat visitors

    • And a myriad of other benefits — all of which contributes to business success.

UX design encompasses various aspects, such as UX strategy, user research and testing, visual design and functional considerations.

Effective UX design considers the user’s behavior, preferences and feedback. It strives to create products that are not only visually appealing but also functional, accessible and enjoyable to use.

What’s the difference between a UX designer and a regular designer?

The goal of UX design is focused on user-centric experiences that take place during human to computer (H2C) interactions. Using a mobile app, shopping online, attending a virtual event and even operating a smart appliance are just a few examples of H2C interactions that are becoming ever more commonplace in day-to-day life.

Traditional graphic design encompasses a broad range of design disciplines, including print design, branding and visual aesthetics. The goal of traditional graphic design usually revolves around marketing or communication rather than user-centric experiences.

A UX designer’s job is to help create digital experiences that are not only visually appealing but also easy to navigate and intuitive for users to interact with. A UX designer must also prepare the designs in a way that respond to various screen sizes and operating system settings, and in a way that developers can interpret them when it comes time to implement the designs. All of this requires specialized knowledge across not only design fundamentals but also software development, accessibility and SEO best practices, marketing, CX and more.

Examples of UX Design

Examples of UX design can be found on most website homepages, mobile apps and other digitally-focused interactive experiences.
Varieties of UX design may include:

    1. User experience for software development projects
    2. Assist UX strategy teams with new products and features
    3. User interface design
    4. Web page layout
    5. App screens and user flows

Our Scope

Our scope of services includes UX design and digital business strategy, planning, design and content writing, implementation and support with success metrics. Examples of plug-and-play solutions include:

Digital Branding and Style Asset Management

UX designers create consistent branding and style assets specifically for websites, apps, mobile sites and other digital experiences. Assets may include logos, icons, color palettes, typography and imagery that are used throughout the digital product or service. This helps to create a cohesive and unified brand identity, enhances the visual aesthetics and reinforces the overall user experience.

Ensure Designs are ADA Compliant

We create designs that are accessible to differently abled users, including those with disabilities. We adhere to the principles of inclusive design. That means design interfaces and interactions are perceivable, operable, understandable and robust. For example, they may use color contrast and typography that’s easy to read for users with visual impairments, provide alternative text for images for users with perception differences and build in keyboard accessibility for users who cannot use a mouse.

Make-ready for IT Development

UX designers work closely with IT developers to ensure that the design is implemented correctly and functions smoothly across different devices and platforms. This involves creating wireframes, prototypes and mockups, graphic designs and functional specifications that developers can use as a reference when building the final product or service.

Search Optimization

In addition to creating visually appealing and user-friendly designs, we also ensure that our UX designs are optimized for search engines. This involves using relevant keywords, meta tags and other SEO (Search Engine Optimization) techniques to improve the visibility and ranking of the digital product or service in search engine results. By optimizing the UX design for search engines, we help our clients to increase their online visibility, attract more organic traffic and improve their overall digital marketing efforts.

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Our team of experienced UX designers is skilled in creating user-centered designs that deliver a positive return on investment. Whether you need UX design for websites, apps, mobile sites or other digital products or services, we can help. Contact us today to learn more about our UX design services and how we can optimize your digital experiences for search engines and users alike.