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Read tips on how to future-proof your website and hear our philosophy about holistic digital strategy.

Cut the yellow tape: Why Inaccessible Websites Hold Businesses and Nonprofits Back

Did you know 88% of mobile users search for products and services on their devices? Yet, poor UX design and inaccessible websites block countless users, turning potential customers and donors away. With mobile commerce set to quadruple by 2028, organizations that ignore accessibility risk not just missed opportunities but serious revenue loss and diminished trust.
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How Short-Sighted Anti-DEI Policies Harm Website Quality

How can the rollback of DEI create barriers to essential services such as filing taxes online, accessing municipal resources, and navigating government websites? Read on to find out, and debunk the bizarre myths perpetuating harmful tropes that inclusion is a bad thing.
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The Ultimate Guide to Website Structure and UX Content

Improve your website’s structure and UX content to boost user experience, increase SEO rankings, and drive better business results with actionable strategies.
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Top 10 UX Design Principles You Need to Know to Improve Your Website

Learn 10 essential UX design principles to optimize your website, boost user satisfaction, increase conversions, and create a seamless experience for your visitors.
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Content Strategy KPIs

Discover the best KPIs to measure the effectiveness of a content strategy and how content strategy impacts those KPIs.
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Embracing DEI: The Future of Web Accessibility

Accessible websites give equal access to information, services, and opportunities on the internet. Learn more. Integrating DEI principles in web and app design is more than a moral or legal requirement—it's a strategic move. Read on to find out why.
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How to Future-Proof Your Website for 2025

We don’t need a crystal ball to know that websites of the future are engaging, accessible, and mobile-friendly.
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Website Accessibility

As elder generations like baby boomers age, they continue to hold the most spending power of any demographic. Let's explore the implications this has on website accessibility.
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The Symbiosis of SEO & UX

Search engine optimization (SEO) has evolved a lot since its invention in the mid-1990’s, but the spirit remains the same: helping people find the information that’s most relevant to what they’re looking for.
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Finding Zen with UX Click Paths

Discover how click paths can be used in UX design to optimize your website's conversion rate.
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Market Potential of Accessibile Websites

With the European Accessibility Act on the horizon and more Canadian provinces passing legislation, the imperative for compliance is more pressing than ever, touching all US and Canadian companies engaging in online activities in Europe.
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Why UAT is More Than Just a Checkbox

User acceptance testing (UAT) is like a brutally honest friend who tells you when you've got spinach stuck in your teeth. Read on to learn how UAT can save you from yourself.
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Holistic Web Content Strategy

As in natural ecosystems where different parts work together to create a balanced and thriving environment, the elements of a digital strategy can work together to achieve more than the sum of their parts.
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Building Inclusive Digital Spaces for Nonprofits

Discover the transformative power of website accessibility for nonprofits, empowering efficiency, inclusivity, and impact in digital spaces. Let's dive in!
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