Content Writing

Swipe down to view samples of work I’ve done.

Previous Work

Hi, I’m India. I bring over 12 years of content writing experience. Here are some samples of my previous work.

eBay

eBay is a global marketplace enabling people and businesses to buy and sell online. During my time at eBay, I wrote website content, UX/UI content and in-flow educational content for the organization’s Global Marketing and Communications team.

One of the projects I worked on was a yet-to-be-released set of features that will guide users on how to use some of the new selling tools that are available to business sellers on eBay.

Problem: The adoption of some of eBay’s new selling tools was too low.

Solution: My team and I wrote UX content to help guide eBay sellers within the Seller Hub interaction. By giving experiential guidance within Seller Hub – versus linking to a “help” page and taking users away from the experience we wanted them to engage in – adoption of the new selling tools and features were anticipated to increase to meet the expectations of the GTM plans laid out by Product Marketing.

Note: Because the new tools I worked on haven’t been released yet and are confidential information, I can’t show screen captures of the actual UX content. However, the image below shows eBay’s Seller Hub where the content I wrote will be presented once the new selling tools have been released.

Nature Conservancy of Canada (NCC)

NCC is the nation’s leading nature charity and is located in Toronto, Ont. While at NCC I wrote all web content for GiftsofNature.ca

Nature Conservancy of Canada Gifts of Nature website written by India Longpre
Nature Conservancy of Canada Gifts of Nature website written by India Longpre

I also wrote many marketing emails to support the online charity gift catalog. Here is one I wrote promoting Father’s Day gift giving.

Nature Conservancy of Canada Gifts of Nature e-card promo email written by India Longpre
Nature Conservancy of Canada Gifts of Nature e-card promo email written by India Longpre

Roadpost

Roadpost is a B2B and B2C satellite communications company in Etobicoke, Ont. While at Roadpost I wrote blogs for inReach Canada highlighting customer success stories. Here is one about an adventurer and inReach Canada brand ambassador who traversed the Canadian Rockies via paraglider.

inReach Canada blog written by India Stone titled Paragliding the Canadian Rockies
inReach Canada blog written by India Stone titled Paragliding the Canadian Rockies
inReach Canada blog written by India Stone titled Paragliding the Canadian Rockies

While at Roadpost I also wrote brochure content for the company’s B2B satellite service. 

Roadpost brochure written by India Stone titled Emergency Preparedness

Leankit

Planview, formerly known as Leankit, is a software development company in Franklin, Tenn. While working at Leankit I wrote numerous blogs, website landing pages and white papers. Below is a blog I wrote to help educate clients about project management methods. I also created the graphics to go along with the copy.

Leankit blog written by India Stone titled Epics, Stories and Tasks
Leankit blog written by India Stone titled Epics, Stories and Tasks

Agape Animal Rescue

Agape Animal Rescue is a charitable organization in Nashville, Tenn. While working with Agape I wrote numerous blogs and marketing emails. Below is a blog I wrote about the largest mass dog rescue in state history.

Agape Animal Rescue charity blog written by India Stone titled Operation Broken Chain
Agape Animal Rescue charity blog written by India Stone titled Operation Broken Chain

To see more of my writing, check out my collection of previous client work.

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