Market Potential of Accessibile Websites

Ensuring your website is accessible isn't just a legal requirement—it's a golden opportunity. While it is true that states and provinces are passing new anti-discrimination laws with teeth, legal risks aren’t the only reason to look into website accessibility.  The market potential of people with disabilities is estimated to be around $6 trillion, and it’s only getting bigger as the 65 million seniors in North America continue to age.

So, if you’re ready to broaden your reach and demonstrate your brand's commitment to diversity, equity, and inclusion (DEI), then read on.

The Legal Landscape

Most businesses are aware of the American Disabilities Act (ADA) and Section 508 of the Rehabilitation Act, alongside stringent state laws, particularly in New York. With the European Accessibility Act on the horizon, and more Canadian provinces and territories passing legislation, the imperative for compliance is more pressing than ever, touching all US and Canadian companies engaging in online activities in Europe.

Why Risk Non-Compliance?

The stakes are high, with potential legal battles, significant damage to brand reputation, and the loss of valuable markets. Moreover, in today's socially conscious environment, demonstrating a commitment to DEI is crucial for attracting and retaining top talent.

The Unseen Opportunities

Beyond compliance, making your website accessible unlocks vast market segments. With over 61 million people in the US living with disabilities and 58 million seniors, many of whom face accessibility challenges, the potential for engagement is enormous. Accessibility can also enhance your website's usability and SEO, leading to better user experiences and increased traffic.

A Call To Action

We understand that achieving web accessibility can seem daunting, especially for smaller businesses with limited budgets. But fear not! There are cost-effective strategies and solutions available to ensure your website is accessible to everyone, showcasing your brand's dedication to inclusivity.

By embracing web accessibility, you're not just complying with the law; you're opening your doors to millions of potential customers and demonstrating your commitment to a world where everyone has equal access to information and services. Let's work together to make the digital world accessible to all.

Learn more about our website accessibility services, or contact us for a free assessment.