UX Strategy

Lock in your roadmap to success with a holistic UX strategy.

Our UX strategy services focus on developing a comprehensive strategy that is specific to your business needs, with the goal of enhancing total user experience (UX) for a digital product, application or service. An effective UX strategy involves a deep understanding of the users’ needs and behaviors while layering on insights from competitive analyses.

Who do we work with?

We work with medium and large sized companies looking for Project-based (internal) expansion of resources or fully managed (outsourced) services.

Project based expansion of resources

We join with existing design teams to provide a plug-and-play expansion of resources within the UX Content Strategy skillset.

Managed services

Don’t have a project team? Our retainer-based services give you a comprehensive array of UX strategy services at your fingertips, including consultation, strategy, content, design, development and more.

What is the ROI of User Experience?

Many companies have realized the importance of investing in UX design to improve their business performance. If you’re wondering how, then read on to learn how we use data to inform our UX strategy recommendations.

Top Five Evidence Supporting the ROI of a UX Investment

The most compelling evidence to support the potential ROI of UX investment:

    • Every $1 invested in UX results in a return of $100
      According to Forrester, companies that invest in great user-focused experience design benefit from greater customer loyalty, increased revenue, a higher market valuation, and better-performing stock. In fact, on average, every $1 invested in UX results in a return of $100, which is an ROI of 10,000% 1. This data shows that investing in UX design is a smart business decision that can lead to significant returns.

    • Companies that prioritize UX outperform their competitors
      A study by McKinsey & Company found that companies that prioritize design outperform their competitors by a significant margin. These companies had 32% higher revenue growth and 56% higher total returns to shareholders over a five-year period2. This data suggests that investing in UX design can give companies a competitive advantage and lead to long-term success.

    • UX design can reduce development costs
      Investing in UX design can also help companies save money in the long run. A study by Forrester found that companies that invest in UX design can reduce development costs by up to 50% 3. By identifying and addressing usability issues early in the design process, companies can avoid costly redesigns and improve the overall efficiency of their development process.

    • UX design can improve customer satisfaction and loyalty
      A study by the Design Management Institute found that companies that prioritize design have a 228% higher customer satisfaction rate than their competitors4. Additionally, a study by PwC found that 73% of consumers consider customer experience to be an important factor in their purchasing decisions5. These data points suggest that investing in UX design can lead to higher customer satisfaction and loyalty, which can ultimately lead to increased revenue.

    • UX design can improve brand perception
      Investing in UX design can also improve a company’s brand perception. A study by McKinsey & Company found that companies that prioritize design have a 20% higher brand perception than their competitors2. By creating a positive user experience, companies can improve their brand image and differentiate themselves from their competitors.

The data speaks for itself: companies prioritizing UX outperform their competitors. As more companies realize the importance of UX design, it will become increasingly important for businesses to invest in this area to remain competitive in a digital-first marketplace.

References:

  1. “Three Ways To Create Business Value With Great UX Design,” Forbes, September 27, 2022.
  2. “The Business Value of Design,” McKinsey & Company, October 2018.
  3. “The ROI of User Experience (UX),” Xoriant, accessed April 23, 2023.
  4. “Design Value Index,” Design Management Institute, accessed April 23, 2023.
  5. “Experience is Everything: Here’s How to Get it Right,” PwC, accessed April 23, 2023.

Why Do I Need a UX Strategy?

UX strategy services deliver a roadmap for success, empowering designers and business managers to make informed decisions around their UX redesign projects.

User Experience (UX) strategy can move the needle on a company’s bottom line because it ensures the delivery of measurable results that support a company’s overarching business goals. By strategically planning a digital user experience, companies can increase their competitive advantage through customer satisfaction, loyalty, total revenue and other key performance indicators.

How UX Strategy Teams Use Data to Determine Future Design Projects

By defining success with data-driven KPIs, we help business leaders looking to invest in UX to highlight their winning strategy. We help clients like you by crafting a narrative of success, which gives you the proof that you need to gain alignment with executive stakeholders.

Using data-driven insights, our UX strategists make informed decisions about design changes and optimizations that will improve the user experience and drive business value. Making these decisions is usually a team effort that requires alignment between business units and stakeholders. During the discovery and strategy phase, we ask the following questions:

    • What business/problems have you identified that need help?

    • What changes in customer behavior will indicate you have solved the problem?

    • Who are your main competitors?

    • What will be different in your product compared with current similar solutions?

    • What KPIs will be used to track success?

    • Who are the primary users? Describe their characteristics? Does your company use personas?

    • What are the goals your primary users? What motivates them to interact with your company?

    • List features, enhancements and overall ideas that help your target audience achieve the benefits they’re seeking.

Using data to test and validate design concepts, our UX strategists ensure the project is addressing the needs and expectations of the primary users.

Our Process

So, what does a UX strategy process look like? Beginning to end, you can expect a UX strategy project to include the following phases:

    • Kick-off

    • Discovery

    • Strategy Development

    • Concept and validation

    • Design, development

    • Optimization

Process of Collaboration

Kick-off

The kick-off phase involves defining the project scope and goals.

Discovery

The discovery phase involves researching and understanding the user needs and behaviors. Discovery is the most important part of any UX project because it lets stakeholders align on what success looks like.

Strategy

The strategy phase involves defining the UX strategy and goals.

Concept and Validation

The concept and validation phase involves creating and testing design concepts.

Design

The design phase involves creating the final design.

Development

The development phase involves building the product.

Optimization

The optimization phase involves testing and refining the product to improve the user experience.

Ready to get started?

We love to help companies imagine new ways to evolve their digital experiences.

Contact us today for a free consultation.