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  • Email Marketing Services

Email marketing is one of the most cost effective marketing solutions for businesses to speak directly to customers.

We handle all phases of email marketing services including campaign planning, content creation (copywriting, graphic design), list segmentation, tagging, testing and analysis.

We have worked with MailChimp, ExactTarget, CheetahMail, Constant Contact, Emma and more.

Benefits of Email Marketing Services:

  • Speak directly to your customers
  • Lowest cost
  • Targeted communication
  • Create your own segments
  • Measure response

Top Key Performance Indicators (KPI’s) for Email Marketing

Understanding KPI’s helps improve your email marketing campaign performance.

ROI

Return on Investment is a KPI used to measure profitability of a campaign. How much revenue did an email produce compared to the amount of money it cost to send? The calculation: cost divided by revenue x 100.

OR

OR, or Open Rate, is the percentage of people who opened an email. Example: If you send an email to 100 people and 80 of them open it, you have a OR of 80%. The definition of “Open” may vary in some email applications.

CTR

CTR, or Click-Through Rate, is the percentage of people who click on any link in an email. Example: If you send an email to 100 people and 60 of them click, you have a CTR of 60%.

CR

CR, or Conversion Rate, is an effective indicator for e-commerce sites and measures the percentage of people who clicked on any link in an email and went on to make an online purchase.

Why Choose Email Marketing Services?

It is estimated that a consumer must see an advertisement over TEN (10) times before they begin to associate a brand with a service.

Get your message into the hands of your target audience by reaching out via email.

Unlike print, email marketing delivers targeted messages at a fraction of the cost of snail mail. If you don’t have a list yet, we can help you start building one. If you already have a list, we can help you improve your communications to build a stronger email program.

Who has opened your emails? Which groups interact the most with your messaging? By measuring click-through rates, open rates and conversion, email marketing reports let us learn more about your target audience and ultimately drive more sales and increase brand awareness among your most valued audience.

With professionally-written email subject lines and marketing copy, your customers will be compelled to open, click and convert!

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