Working with SMM Cosmetics was such fun, and we got to learn all about the benefits of mineral cosmetics and then create content that would help SMM customers understand the benefits. Here’s what we did:

Homepage Design

Leveraging the existing look and feel of the brand, we created new homepage banners to support driving sales of high margin categories. Each banner showcases a particular line of products while telling the story of the value proposition of the brand itself.

Always on Trend mineral makeup homepage promotion

Homepage Promotion

Homepage main slider.

Homepage banner.

Homepage banner promoting anti-aging skin care products.

Branding Refresh

Our branding refresh concepts were intended to engage and inform while validating the primary message that you mustn’t sacrifice health for beauty. By elevating the overall look and feel of the brand, we were able to let that primary message show through – both in the copywriting and in the graphic design. In considering user experience for the homepage, we wanted to soften the graphics and create a more uniform look, keeping with the brand message of pure and natural.

Homepage brand refresh.

As part of the branding refresh, we also created a series of product labels which matched the new look and feel of the brand evolution.

Product label design.

Landing Page Promotional Banners

We created promotional banners to support key sales-drivers like the company’s amazing skin care products.

Banner ad for the skin care category landing page.

Banner ad for the mineral powders and foundation category landing page.

Holiday Promotions

We created holiday promotions to drive sales during the peak season.

Black Friday promotion.

Makeup Blog

While working with SMM Cosmetics, we handled a variety of digital marketing activities including content creation (blog writing, online advertising (homepage creative and website promotions) landing pages and social media sharable content, marketing copywriting, technical writing and SEO copywriting) e-commerce website administration, print brochure design and digital marketing strategy. This client understood the value of content creation through self-publishing, and we really enjoyed our time with SMM Cosmetics!

Makeup Blog landing page layout and content creation.